ella+mila launched with a mission to offer clean, high-performing nail polishes that are safe for both humans and animals. Named after the twin daughters of one of the brand’s founders, ella+mila is a heartfelt fusion of family values and health-conscious innovation. From the outset, the company distinguished itself by offering products that are “17-free”—formulated without 17 potentially harmful ingredients commonly found in mainstream polishes, such as formaldehyde, toluene, and parabens.
The brand’s commitment to vegan, cruelty-free, and PETA-certified products has resonated with eco-conscious and health-aware beauty consumers around the world. Ella+mila’s product lineup has grown from a humble collection of polishes to a full suite of nail treatments, nail care tools, and lip care essentials. Each item reflects the brand’s ethos of quality, transparency, and style.
What makes ella+mila especially appealing is its ability to marry professional-grade results with non-toxic, gentle formulations. This approach allows users to enjoy salon-quality beauty treatments at home—without compromising their values or health. As beauty trends continue to evolve toward cleaner, greener standards, ella+mila is already a few steps ahead of the curve.
Brand Ethics and Sustainability
ella+mila doesn’t just promote clean beauty—it lives it. The brand upholds strict ethical practices, ensuring its products are cruelty-free, vegan, and non-toxic. But beyond ingredient lists, it also embraces sustainability in several ways.
Packaging is kept minimal, recyclable where possible, and often made from eco-conscious materials. The brand’s commitment extends to its supply chain, with a priority on domestically produced goods that reduce the brand’s carbon footprint.
ella+mila also educates its consumers about responsible beauty practices. Their website features guidance on how to extend the life of products, dispose of them responsibly, and make informed decisions about what goes onto the skin and nails.
Notably, their Soy Nail Polish Remover represents a major leap forward in both sustainability and performance—eliminating the need for harsh, environmentally damaging solvents.
By leading with purpose and principles, ella+mila is setting a new standard in beauty: one where ethics and aesthetics coexist harmoniously.
Ingredients Transparency and Safety Standards
The “17-free” label is one of the brand’s proudest distinctions. It means that each formula is free of the following commonly used toxins: formaldehyde, toluene, DBP, formaldehyde resin, camphor, xylene, ethyl tosylamide, parabens, acetone, and more.
ella+mila prioritizes ingredient transparency on product pages, with clear descriptions and complete INCI lists available for customers to review. Many formulations are enriched with vitamins, essential oils, and natural plant extracts that support nail and skin health.
For those with sensitive skin or specific allergies, this level of transparency is vital. And for beauty professionals and salons seeking safer, compliant alternatives, ella+mila offers salon-quality results without toxic trade-offs.
Bestselling Products Spotlight
ella+mila’s product range is expansive, but a few items consistently stand out as customer favorites due to their quality, color payoff, and thoughtful formulation.
A soft, barely-there pink, “Dream” is the epitome of understated elegance. This sheer polish offers a breathable finish and is ideal for French manicures or natural nail days. It dries quickly and maintains its shine for days without chipping, making it a top choice for minimalist beauty lovers.
This dual-purpose product strengthens brittle nails while also serving as a smooth base coat for polish. Infused with ingredients that promote nail growth and reduce peeling, it’s especially beneficial for those recovering from gel or acrylic manicures.
Unlike acetone-based removers that dehydrate and damage nails, this soy-based alternative gently removes polish while conditioning the cuticle. It’s enriched with essential oils and is safe for frequent use.
This sugar-based scrub exfoliates dead skin and leaves lips smooth and hydrated. It’s free from artificial fragrances and tastes faintly of rose without being overpowering.
Ideal for weak, peeling nails, this strengthener features Vitamin E and proteins that rebuild nail structure over time. With consistent use, nails appear healthier and more resilient.
ella+mila’s bestselling products aren’t just popular—they’re beloved for their performance, aesthetics, and safety.
Customer Experience and Testimonials
The customer experience with ella+mila often receives high praise—not just for the product quality but also for shipping speed, packaging, and customer service.
Users frequently note that the polish colors arrive true-to-image, and that customer service is quick to resolve any concerns. Orders typically ship within 2–3 business days, and items are well-packaged to avoid leaks or damage.
Pros and Cons
Pros
Eliminates a wide range of known toxins, making products safer.
Certified by PETA, with no animal-derived ingredients or testing.
Hundreds of shades and finishes, from cremes to glitters.
Base coats, strengtheners, and removers deliver visible results.
Fast issue resolution and easy-to-navigate website.
Cons
Prices range from $10.50–$16 per item, which may be higher than drugstore brands.
Most products must be purchased online or via select retailers.
Despite a few limitations, the benefits clearly outweigh the drawbacks—especially for users prioritizing ingredient integrity and performance.
ella+mila in the Clean Beauty Market
ella+mila is part of a larger shift toward clean beauty—a movement that seeks to eliminate unnecessary, harmful, or questionable ingredients from cosmetic and personal care products. In a saturated market, what differentiates ella+mila is their extremely focused, family-inspired brand identity and transparent formulation philosophy.
The brand has gained recognition in major beauty publications, appeared in Target’s beauty aisle, and earned thousands of social media shoutouts. The consistency of their branding, customer loyalty, and ethical practices puts them on par with clean beauty giants like Pacifica, RMS Beauty, and Tenoverten.
Consumers looking for trusted, proven clean nail care solutions repeatedly rank ella+mila at the top of their lists—making it a brand that not only follows trends but also shapes them.
Final Thoughts
ella+mila has carved out a distinct space in the beauty world by offering high-quality, beautifully packaged, and genuinely clean products. From the brand’s non-toxic promise to its eco-conscious polish remover, every aspect of the customer experience is aligned with a commitment to health, safety, and ethical responsibility.
Its appeal lies in its ability to fuse performance and principles. Each bottle of polish is not only a style statement but also a testament to what modern beauty should be—transparent, responsible, and effective.
Whether you’re someone recovering from years of harsh nail treatments or simply seeking an upgrade to a clean beauty routine, ella+mila delivers a trustworthy and elevated option. With glowing customer feedback, ongoing innovation, and ethical values at its core, ella+mila is more than just a beauty brand—it’s a lifestyle choice for mindful consumers.