Habit Tea isn’t just about what’s in your mug — it’s about the ritual that surrounds it. The brand was founded by creators Eamon and Bec, who wanted to reimagine how people experience tea. Instead of tea as a quick fix for caffeine or comfort, Habit promotes it as a mindful, community-centered habit — hence the name.
From the start, Habit Tea has focused on ethical sourcing and organic certification. Each blend is crafted with premium ingredients sourced directly from farmers, emphasizing sustainability, transparency, and care for both people and planet. Even their packaging reflects that mindset: compostable materials, biodegradable tea bags, and a simple, aesthetic design that feels as good as it looks.
The idea is simple but powerful — tea that does more than hydrate. It connects. It invites conversation. It builds ritual. In a market filled with trendy wellness drinks and convenience-first brands, Habit Tea takes a slower approach, one that encourages people to sit down, breathe, and sip intentionally.
Of course, with a mission this heartfelt, expectations rise. The question then becomes: does the product live up to the story? That’s where Habit really starts to shine — or stumble — depending on what you value most in a tea brand.
The Flavor Philosophy: What Sets Habit Apart
Before diving into specific products, it’s worth understanding Habit’s flavor philosophy. Every blend is meant to do more than taste good — it’s meant to create a moment. Whether it’s a morning pick-me-up or a calming evening ritual, each tea is designed to suit a mood, not just a time of day.
Habit leans into classic profiles — Earl Grey, Masala Chai, Matcha — but elevates them with higher-grade ingredients and cleaner sourcing. Instead of mass-produced dust in a paper bag, Habit offers loose-leaf teas and premium sachets that allow the leaves to bloom fully, creating richer aroma and flavor.
There’s also a visual identity to Habit that’s hard to miss. The brand’s soft color palette, elegant packaging, and thoughtful product photography make it feel more like a boutique wellness brand than a traditional tea company. It’s aspirational, yes — but it’s also approachable.
That’s the heart of Habit’s appeal: you don’t just drink it. You join a culture of slower living, where even a five-minute steep feels like self-care.
Signature Blends Spotlight: Bestselling Products
Habit Tea’s lineup includes a mix of classics and inventive blends. Below are some of their most popular teas and accessories, each offering a slightly different experience.
If Habit had a signature blend, it would likely be their Organic Earl Grey. This tea combines a strong black tea base with the familiar citrusy aroma of bergamot. The flavor is balanced — rich and malty without bitterness — and the bergamot isn’t overpowering.
The quality difference is immediately noticeable for anyone used to supermarket brands. The loose-leaf format gives the tea room to expand during brewing, releasing more complex notes. It’s fragrant, slightly floral, and smooth enough to enjoy plain or with a touch of honey.
For daily drinkers, this one sets the tone. It’s familiar yet refined, making it a solid introduction to the Habit Tea experience.
Bold, cozy, and a little fiery, the Organic Masala Chai blend is for anyone who loves a warming, spiced cup. It features a robust black tea base combined with traditional spices like cardamom, cinnamon, ginger, and cloves.
Habit’s chai is particularly suited for making lattes — a key part of their marketing. It steeps strong enough to stand up to milk or plant-based alternatives, creating that café-style richness at home. The flavor is balanced and complex, without leaning too heavily on one spice.
It’s a bit of a ritual tea — you’ll want to simmer it with milk and a sweetener to bring out the depth. But the extra effort pays off in flavor and comfort.
Habit’s Organic Matcha is one of the brand’s premium offerings. It’s ceremonial grade, meaning it’s sourced from young green tea leaves and ground into an ultra-fine powder. The color is bright, the texture silky, and the taste a perfect blend of earthy and smooth.
Matcha drinkers will notice the difference immediately. There’s none of the bitterness or chalkiness found in lower-grade versions. It whisks into a beautiful froth, making it ideal for lattes, smoothies, or traditional hot matcha.
It’s on the pricier side, but that’s expected for true ceremonial-grade matcha. If you treat your matcha moments as a daily ritual rather than a caffeine rush, this product fits perfectly into Habit’s ethos.
This caffeine-free blend is all about comfort and healing. Combining turmeric’s earthy spice with ginger’s warming kick, it’s a cup that feels like wellness in liquid form. Many fans drink it for its anti-inflammatory benefits, but even without that, it’s a flavorful herbal tea perfect for evenings or recovery days.
The flavor leans toward spicy rather than sweet — a natural balance that leaves a clean, soothing aftertaste. It’s great on its own or with a drizzle of honey.
This tea also showcases Habit’s strength in ingredient sourcing. The turmeric is vibrant, the ginger fresh, and the result is far from the flat flavor you might find in cheaper herbal teas.
Habit Starter Kit & Accessories
Habit’s Starter Kit is designed for anyone new to loose-leaf tea or looking to build a ritual from scratch. The kit includes a teapot, strainer, rechargeable whisk, and a chosen tea blend — everything you need to start brewing intentionally.
Beyond the kits, Habit also sells biodegradable tea bags and loose-leaf accessories that make sustainable brewing easier. It’s a nice touch that shows the brand’s commitment to both the environment and the customer experience.
If you’re buying Habit for the first time, the Starter Kit is the ideal entry point. It captures the full brand philosophy in one box.
What’s Good and What’s Not: Pros and Cons
Pros
Habit’s commitment to organic farming and direct trade relationships with growers sets it apart. It’s not just marketing fluff — it’s a clear part of their identity.
Each tea has a distinct personality. The Earl Grey is fragrant and refined; the Matcha is clean and vibrant; the Chai is rich and bold. It’s clear that care goes into both blending and presentation.
Everything from the tea bags to the boxes is designed with sustainability in mind. The compostable materials and reusable accessories help minimize waste.
Habit’s design is simple yet sophisticated. It looks great on your countertop or in a gift basket — the kind of brand you’d feel good gifting or displaying.
Habit’s messaging focuses on togetherness and conversation. That community aspect, paired with their social media presence, gives the brand a friendly, lifestyle-driven identity.
Cons
The biggest downside for many buyers is cost. Compared to traditional tea brands, Habit sits firmly in the “luxury” tier. For everyday drinkers, that can add up quic
Habit’s teas reward patience. But for those looking for instant gratification, whisking matcha or steeping chai might feel like too much effort.
Some blends only come in smaller packages, making it harder to buy in bulk or restock economically.
Depending on your region, shipping can raise the overall cost, especially for smaller orders that don’t meet free-shipping thresholds.
With many brands pushing organic and ethically sourced tea, Habit’s mission, while admirable, doesn’t always stand out unless you’re already a fan of their founders or aesthetic.
Behind the Brand: The Story and Mission
Habit Tea was founded with one goal in mind — to make tea drinking intentional again. The founders, known for their focus on slow living and travel, wanted to create a brand that represented mindfulness, connection, and sustainability.
Their teas are more than beverages; they’re experiences. The name “Habit” itself reflects a commitment to daily rituals — something that grounds you, brings comfort, and fosters meaningful moments.
The brand also leans heavily on transparency. From ingredient sourcing to packaging, Habit communicates openly about its processes. This has built a loyal following of customers who align with their values of ethical trade, wellness, and environmental responsibility.
It’s clear that Habit isn’t just selling tea — it’s selling a philosophy. That approach has helped it carve out a unique space among lifestyle-oriented consumers who see wellness and mindfulness as intertwined with everyday habits.
Value Check: Is Habit Tea Worth It?
Whether Habit Tea is worth it depends largely on what you expect from your tea.
If you’re after the cheapest option or something to sip between meetings, Habit might not be for you. But if you’re someone who treats tea as a moment of self-care — a few minutes of calm in the chaos — then yes, it’s worth every penny.
The quality is high, the flavors are balanced, and the ethical sourcing gives every cup an added layer of satisfaction. You’re not just paying for tea; you’re paying for craftsmanship, community, and mindfulness.
That said, if you’re on a budget, start with one blend or the Starter Kit to see if the experience matches the hype. Many customers find that once they start, Habit becomes part of their daily rhythm — not a splurge, but a staple.
How to Save: Coupons, Promo Codes, and Smart Shopping Tips
1. Sign Up for Emails
Habit often rewards first-time customers with a discount code after signing up for their newsletter. You’ll also get updates on new blends and special promotions.
2. Watch for Seasonal Sales
Habit runs occasional sales during holidays or product launches. Following them on social media or checking their website regularly helps you catch limited-time deals.
3. Bundle to Save
Buying multiple teas or kits can help you qualify for free shipping and reduce your per-cup cost.
4. Follow Social Media
Habit occasionally shares exclusive discount codes or influencer collaborations on Instagram and TikTok. These can range from 10% to 20% off and are easy to use at checkout.
5. Referral and Rewards Programs
While not always visible upfront, many customers report that Habit occasionally introduces referral discounts or repeat-purchase perks. It’s worth asking customer service if such offers are active.
Frequently Asked Questions
Q: Is Habit Tea organic?
Yes. All of their core blends are certified organic and sourced through ethical trade practices.
Q: How does the tea taste compared to other premium brands?
Habit’s teas tend to be smooth, aromatic, and balanced. They avoid bitterness and overly perfumed flavors, focusing instead on clean, natural profiles.
Q: Do they ship internationally?
Yes, though shipping costs vary depending on your region. Larger orders are best for offsetting shipping fees.
Q: What’s the shelf life?
Like most loose-leaf teas, Habit blends stay fresh for about 12 months when stored properly — in a cool, dry place away from light.
Q: Are the accessories worth it?
Yes, especially if you’re new to brewing loose-leaf or matcha. The Starter Kit makes the experience more enjoyable and easy to maintain.
Final Thoughts
Habit Tea blends craftsmanship, mindfulness, and sustainability into a brand that feels both grounded and modern. It’s not about mass production or convenience — it’s about slowing down, reconnecting, and building small rituals that improve everyday life.
The flavors are impressive, the packaging eco-conscious, and the story heartfelt. The main trade-offs are price and effort — but for those who value intention and quality over convenience, Habit Tea is a clear winner.
In a world that moves too fast, Habit invites you to slow down. To make time for your cup. To breathe between sips. And that, perhaps, is the greatest value of all.