When it comes to choosing eco-friendly products, there’s one brand that’s been making waves for its ethical practices, humor, and dedication to sustainability—Who Gives A Crap. As a brand offering 100% recycled and bamboo-based toilet paper, they’re more than just a catchy name. They’re on a mission to make a real impact on the environment while contributing to global sanitation projects.
I first stumbled upon Who Gives A Crap while looking for more sustainable household products, and I’ve been a loyal customer ever since. In this review, I’ll take a deep dive into my experience with the brand, their product quality, eco-friendly credentials, and the unique way they give back. By the end, I hope you’ll see why this brand stands out from the crowd.
About Who Gives A Crap: A Brand with Purpose
Who Gives A Crap launched in 2012 with a simple but impactful mission—to make eco-friendly toilet paper while donating 50% of their profits to improve sanitation in developing countries. That alone sparked my interest, as few companies go beyond profit margins to actually make a difference.
The founders started with a clear vision: reduce the number of trees cut down to make toilet paper and contribute to improving global sanitation. To date, they’ve donated millions to charities working on sanitation, and the company continues to grow. Their unique blend of purpose and humor makes them approachable, and their commitment to the planet is undeniable.
Quality and Performance: More Than Just Toilet Paper
Let’s face it—when you’re switching to eco-friendly toilet paper, one of the biggest concerns is whether or not it’ll actually hold up. I had the same concerns before trying Who Gives A Crap, but I can confidently say that their products exceeded my expectations.
Toilet Paper That’s Strong, Soft, and Sustainable
Who Gives A Crap offers both 100% recycled toilet paper and a premium bamboo version. I’ve tried both, and each has its merits depending on your preferences. The recycled option is surprisingly soft for a product made from post-consumer materials. While it doesn’t have the plushness of premium brands, it’s far from the rough texture I was expecting. On the other hand, their bamboo toilet paper feels ultra-soft and luxurious, without compromising strength.
In terms of durability, I was impressed. Even though it’s eco-friendly, it doesn’t tear easily, and you don’t have to use excessive amounts to get the job done. I find this particularly important when you’re thinking about how much waste we generate daily.
Sustainability: A Planet-Friendly Approach
One of the reasons I fell in love with Who Gives A Crap is their dedication to sustainability. Traditional toilet paper production is incredibly wasteful, with millions of trees cut down every year to make a product that’s flushed away. Who Gives A Crap has tackled this issue head-on by using recycled paper and bamboo, which are much more sustainable options.
Recycled and Bamboo Options
Their recycled toilet paper is made entirely from post-consumer recycled paper, which means no trees are harmed in the process. For those who prefer a more luxurious feel, their bamboo toilet paper is a fantastic alternative. Bamboo grows quickly and regenerates without replanting, making it a highly sustainable resource.
Plus, all of their packaging is plastic-free and fully recyclable, which is a huge win. Every roll is wrapped in colorful, whimsical paper that adds a bit of fun to an otherwise mundane product. I love how they manage to make sustainability feel accessible and enjoyable.
Giving Back: 50% of Profits to Charity
One of the standout features of Who Gives A Crap is their commitment to donating 50% of their profits to charities working on improving global sanitation. According to their website, roughly 2 billion people still live without access to proper toilets, and their mission is to help change that.
Every purchase you make helps fund projects that provide clean water and sanitation to those in need. For me, knowing that my daily purchases can contribute to something larger than myself is a big deal. I’ve yet to find another company with such a strong charitable commitment. Their transparency about where their donations go also makes me feel good about supporting them.
Convenience and Packaging: Delivered Right to Your Door
In today’s world, convenience is key, and Who Gives A Crap excels here as well. I subscribe to their toilet paper service, which means I receive a box of toilet paper delivered straight to my door. This subscription model is incredibly convenient, as it ensures I never run out of toilet paper. Plus, I get to avoid last-minute trips to the store.
Zero-Plastic Packaging
Each roll is individually wrapped in colorful, recyclable paper. While it may seem like a minor detail, the vibrant designs and quirky patterns bring a bit of joy to my bathroom. The packaging is 100% plastic-free, which aligns perfectly with their sustainability mission.
Easy to Store and Bulk Orders
One thing I appreciate is how the toilet paper comes in large quantities. You can order in bulk—usually 24 or 48 rolls at a time—which means fewer trips to the store and less packaging waste. The rolls themselves are well-sized, and I find they last longer than many of the mainstream brands I’ve tried. Their 48-roll box is the one I usually opt for, and it fits perfectly in my bathroom storage.
Price and Value: Is It Worth It?
When you consider the price, Who Gives A Crap is more expensive than your typical supermarket toilet paper. However, the added cost is justified by the quality, sustainability, and the fact that half of the profits go to a good cause.
I think the price is reasonable for what you’re getting. Plus, the rolls last a long time, so you don’t have to buy as often. There are also occasional sales and discount codes available on their website, which help bring the price down. If you’re looking to switch to more sustainable products, this is a great investment.
Pros and Cons
Pros
- Eco-friendly materials: Who Gives A Crap uses 100% recycled paper and sustainable bamboo. This makes their products far less harmful to the environment.
- 50% of profits go to charity: Half of the company’s profits go directly to sanitation projects in developing countries. It feels great to contribute to a greater cause with each purchase.
- Soft and durable toilet paper: Both the recycled and bamboo versions hold up well during use. The recycled option is softer than expected, while the bamboo option feels more luxurious.
- Convenient subscription model: You can subscribe and get toilet paper delivered right to your door. This takes the hassle out of buying essentials and ensures you never run out.
- Plastic-free packaging: Every roll is wrapped in 100% recyclable paper, and the company doesn’t use any plastic in their packaging.
Cons
- Higher price point: Who Gives A Crap is slightly more expensive than conventional brands. However, considering the sustainability and charitable donations, it’s worth the extra cost.
- Not as soft as some premium brands: If you’re used to ultra-soft, plush toilet paper, the recycled option might feel a little rough in comparison.
- Takes up storage space: Ordering in bulk means you need a decent amount of storage space for all those rolls. It’s not an issue for me, but it could be for smaller households.
Product Reviews
100% RECYCLED TOILET PAPER
Who Gives a Crap’s 100% Recycled Toilet Paper is an eco-friendly option made from recycled paper without any dyes or fragrances. Each roll is soft yet durable, offering a sustainable alternative to traditional toilet paper. It’s ideal for those looking to reduce their environmental footprint without sacrificing comfort. Plus, a portion of the profits goes toward improving sanitation in developing countries.
Pros: Made from 100% recycled materials and environmentally friendly.
Cons: May not be as soft as some premium, non-recycled options.
FOREST FRIENDLY TISSUES
The Forest Friendly Tissues are sustainably made from recycled paper, providing a soft and eco-conscious alternative to standard tissues. These tissues are strong yet gentle on the skin, making them great for everyday use. Packaged in stylish, plastic-free boxes, they’re also perfect for those looking to reduce waste in their household products.
Pros: Eco-friendly, made from recycled materials with plastic-free packaging.
Cons: Slightly rougher compared to traditional tissues.
100% RECYCLED PAPER TOWELS
Who Gives a Crap’s 100% Recycled Paper Towels are an environmentally conscious choice for cleaning up spills and messes. Made from recycled materials, these towels are absorbent and durable, handling everyday tasks efficiently. They come in recyclable packaging, adding to their sustainability appeal.
Pros: Made from 100% recycled materials and highly absorbent.
Cons: Slightly less absorbent compared to non-recycled paper towels.
Final Thoughts
Overall, Who Gives A Crap has far exceeded my expectations in terms of quality, sustainability, and social responsibility. Their products are thoughtfully designed, and they truly walk the talk when it comes to eco-friendliness.
Switching to Who Gives A Crap feels like a small but impactful way to contribute to a healthier planet and a better future for communities in need. If you care about sustainability and want to support a brand that gives back, I highly recommend giving them a try.
Before making your purchase, keep an eye out for coupon codes or sign up for their newsletter. It’s a simple way to save some money while doing good. You won’t regret it!