Little Sleepies has redefined what comfort means in kids’ sleepwear. Launched in 2016 by a mom who saw a gap in the market for soft, sustainable baby pajamas that actually made life easier for parents, the brand quickly captured attention for its mix of buttery bamboo fabric, functional design, and fun-loving prints.
At its core, Little Sleepies is about helping families feel more connected—especially at bedtime. Their products range from tiny newborn zippies to toddler and big kid pajamas, plus adult loungewear to complete the matching family look. Everything is made from their signature Lunaluxe™ bamboo viscose, a fabric that’s breathable, hypoallergenic, and thermo-regulating, making it ideal for year-round comfort.
Unlike many brands that prioritize style over comfort (or vice versa), Little Sleepies manages to do both. From its fold-over mittens and foot cuffs to two-way zippers and tagless necklines, every design element is thoughtfully crafted. Their pajamas are safe for sensitive skin, stretchy enough to grow with little bodies, and stylish enough to make them a hit on social media.
Beyond sleepwear, Little Sleepies has expanded into daywear, crib sheets, blankets, and accessories, all with the same softness and charm. With vibrant collections inspired by holidays, hobbies, space, animals, and even licensed characters like Disney and Star Wars, there’s something for every little personality.
Bestselling Products Section
While every product shares the same soft bamboo DNA, some Little Sleepies items have become cult favorites thanks to their comfort, cuteness, and consistent sellouts. Below are five bestsellers worth highlighting, each with standout features that keep families coming back.
This fun, dino-themed pajama set is a big hit among toddler and preschool-aged kids. It combines a snug-yet-stretchy fit with bold prehistoric illustrations that spark imagination at bedtime. Made from Lunaluxe™ bamboo, the set is soft enough for sensitive skin and holds up well in the wash.
Parents love that the fabric allows for extended wear—even when kids hit growth spurts—making it a solid value despite the $38 price tag.
This classic black-and-white checkerboard design is gender-neutral and trendy. Designed for babies and infants, the Check Mates Zippy comes with fold-over mittens and foot cuffs, along with a two-way zipper for hassle-free diaper changes. It’s one of Little Sleepies’ most giftable items thanks to its modern look and universal appeal.
The double zipper feature remains one of the most beloved elements among parents for its practicality during nighttime changes.
Perfect for tiny explorers, this set features a woodland camp-themed print with tents, trees, and nature-inspired details. It’s ideal for outdoor-themed photo shoots or cozy sleepovers and is available in matching sizes for the whole family.
Reviews frequently mention how breathable and cool it stays through warmer months, while still layering nicely in winter.
This short-sleeved and short-legged version of the original Zippy is made for summer nights or tropical vacations. The cheerful yellow sun icons scattered across the pale background give off beach-day vibes. It’s lightweight, moisture-wicking, and surprisingly durable, even after repeated wears and washes.
Many parents say this is their go-to piece for travel or warmer climates.
For kids (or parents) who love astrology, this set features a dreamy navy backdrop with each of the 12 zodiac constellations. It’s available in a wide size range and sells out quickly whenever restocked. The design feels elevated and modern, appealing to older kids and tweens.
Matching sets for siblings and parents are also available, making it a favorite for themed family nights.
Fabric & Design Details: What Makes Them Special
Little Sleepies isn’t just about looks—it’s about how the clothes function day-to-day. Their custom-milled Lunaluxe™ bamboo fabric is OEKO-TEX® certified, ensuring it’s free from harmful chemicals.
Key benefits of the fabric include:
- Thermo-regulating properties: Keeps kids cool in the summer and warm in the winter.
- Stretch factor: Allows extended wear as kids grow.
- Hypoallergenic: Perfect for eczema-prone skin.
- Moisture-wicking: Helps regulate sweat and moisture.
Beyond fabric, thoughtful design touches elevate every product. From fold-over hand mitts (that double as scratch guards) to tagless necks, elastic waistbands that don’t dig, and double zippers that simplify diaper changes—every piece puts comfort and function first.
And thanks to the durable fabric and fade-resistant prints, most products hold their shape and softness for years, making them popular hand-me-downs.
Customer Experience and Testimonials
Feedback from parents is overwhelmingly positive. The average customer rating across products sits near 4.9/5, and many families are repeat buyers. What consistently stands out in testimonials:
“Softest pajamas ever.” This phrase comes up in hundreds of reviews.
“The only brand my child wants to wear.”
“Perfect for my child’s eczema.”
“Love the matching family options.”
Parents frequently mention that the pajamas “still look new” after dozens of washes. The community of “Sleepyheads,” as loyal shoppers often call themselves, is very active on social media and within the Little Sleepies Facebook group, where parents swap sizing tips and announce restock alerts.
Shipping is fast and reliable, typically going out within 1–2 business days. The brand also offers limited-time seasonal drops and collaborations with Disney, Hello Kitty, and others—most of which sell out in hours.
Customer service is also known for being responsive and understanding. Whether it’s a sizing question or a return request, most issues are resolved quickly and professionally.
Pros and Cons
Pros
Their custom bamboo material is noticeably softer than cotton or polyester alternatives, especially after washing.
Bamboo is a sustainable crop that uses less water and no pesticides, making the brand’s environmental footprint smaller.
The double zippers, fold-over cuffs, and stretchy fits solve real parenting problems like messy changes and sudden growth spurts.
Preemie through 3T, kid sizes, and adult loungewear mean entire families can match.
Seasonal drops, classic themes, and licensed characters give plenty of options for style and gifting.
Cons
At $34–$40 per item, these pajamas are pricier than big-box alternatives, though durability helps justify the cost.
Limited drops and high demand mean popular items disappear fast, leaving some shoppers empty-handed.
The stretchy fit means sizing can feel too generous or too snug for some, especially for in-between ages.
Community and Social Impact
Little Sleepies fosters a strong sense of community. Their active Facebook group has tens of thousands of members who offer styling tips, resale posts, and parenting support. The brand also contributes a portion of proceeds to nonprofit organizations supporting families and children.
Their Sleepyheads Loyalty Program rewards frequent shoppers with early access to new drops, exclusive discounts, and sneak peeks at upcoming designs. It’s a smart way to make premium-priced items feel more accessible over time.
The company is also woman-founded and women-led, with an emphasis on creating flexible work environments for working parents.
Final Thoughts
Little Sleepies has earned its place in the hearts (and drawers) of families everywhere. With its ridiculously soft bamboo fabric, clever design features, and a near-cult following of parents, it delivers a product that’s as practical as it is adorable.
The price tag may feel high at first glance, but considering how long the pieces last and how often they’re worn, it’s an investment in both comfort and peace of mind. Whether you’re shopping for your own kids or looking for the perfect baby shower gift, Little Sleepies is a brand that lives up to its reputation.