Obvi has quickly emerged as one of the most recognizable brands in the collagen supplement space. Known for its bright, playful packaging and unique product formulations, Obvi offers collagen-based solutions designed to support beauty, wellness, and weight management. With products ranging from collagen powders to gummies and capsules, Obvi aims to make supplementation enjoyable and effective. This review provides a comprehensive overview of the brand, its best-selling products, key features, and important considerations for potential customers.
About the Brand
Founded in 2019, Obvi was created to fill what the founders saw as a gap in the supplement market: collagen supplements that didn’t just focus on function but also flavor and fun. They believed that wellness products didn’t have to be boring or clinical-looking to be effective. Instead, Obvi positioned itself as a vibrant, approachable brand that blends wellness benefits with enjoyable, candy-inspired flavors.
The company primarily focuses on collagen-based products but has expanded its lineup to include fat burners, detox supplements, and multivitamins. Transparency, accessibility, and innovation remain at the core of Obvi’s brand identity. All of its products are made in the USA in FDA-approved, GMP-certified facilities, which provides customers with additional confidence in quality.
Obvi markets its supplements to individuals looking for beauty-from-within benefits, especially those concerned with hair, skin, nails, joint health, and digestion. Many of their products are also geared toward women, although their formulations can benefit anyone.
Best-Selling Products
Obvi has developed an array of collagen-based supplements, but a few standout products have gained popularity among customers. Below is an in-depth look at some of their best-sellers:
This flagship product is a hydrolyzed multi-collagen peptide powder designed to support healthy hair, skin, nails, and joints. What sets it apart from many competitors is its fun, nostalgic flavors, such as Fruity Cereal, Cocoa Cereal, and Birthday Cupcakes.
Each serving contains 10 grams of collagen from bovine sources, paired with biotin, vitamin C, and vitamin E for enhanced beauty benefits. The powder dissolves easily in water, milk, or coffee, making it simple to incorporate into daily routines.
Benefits:
- Promotes skin elasticity and hydration
- Supports hair thickness and nail strength
- May improve joint comfort over time
Many customers have praised this product for its flavor variety and noticeable results with consistent use. However, some users have commented that certain flavors are too sweet or artificial-tasting for their preference.
The Collagenic Burn is Obvi’s unique combination of collagen peptides with thermogenic fat-burning ingredients. This product appeals to those looking to manage their weight while also supporting their skin and hair health.
Key ingredients include green tea extract, CLA, L-carnitine, and MCT oil, along with collagen. The formula aims to enhance metabolism, increase energy, and aid fat loss.
Benefits:
- Provides gentle energy without harsh stimulants
- Supports metabolism and fat burning
- Contains collagen for added beauty benefits
Some users report feeling more energized and motivated while using this product, while others mention occasional bloating or mild digestive discomfort.
Obvi’s Detox capsules are formulated to help reduce bloating, improve digestion, and support liver function. This supplement contains milk thistle, senna leaf, cascara sagrada, and other herbs known for their detoxifying properties.
Benefits:
- Promotes healthy bowel movements
- May reduce water retention and bloating
- Supports liver detoxification
This product has received mixed reviews. Many customers appreciate its ability to ease digestive issues and reduce bloating, but a few caution that it can be too harsh if taken in higher doses or without adequate hydration.
Ingredient Transparency and Quality
One of Obvi’s standout features is its commitment to ingredient transparency. All products clearly list their ingredients and nutritional information on the packaging and website. Obvi uses hydrolyzed collagen peptides, which are known for better absorption in the body compared to gelatin or non-hydrolyzed collagen.
Moreover, Obvi avoids artificial dyes and includes natural colors derived from fruits and vegetables in many products. Their collagen is sourced from grass-fed, pasture-raised bovine, though those following strict vegetarian or vegan diets may not find suitable options within the lineup.
The brand’s supplements are also free from gluten and soy, making them accessible to individuals with specific dietary restrictions.
Customer Experience and Community
Obvi has cultivated a strong online community, especially among women seeking beauty and wellness supplements. Through Facebook groups, Instagram engagement, and regular promotional campaigns, Obvi encourages customers to share their journeys and results.
Additionally, Obvi’s customer support team is known for being responsive, although some customers have expressed frustration with aspects of the return and refund process, particularly regarding restocking fees for returned items.
The company frequently offers discounts, bundle deals, and subscription options to make purchasing more affordable. Customers can also apply coupon codes at checkout or use browser extensions to unlock extra savings.
Pros and Cons
Pros
Obvi’s cereal-inspired and dessert-themed flavors make taking supplements more enjoyable, reducing the likelihood of supplement fatigue.
The brand openly shares where its collagen comes from and avoids unnecessary artificial additives.
Many products combine collagen with other functional ingredients, reducing the need for multiple supplements.
From powders to gummies and detox capsules, Obvi provides options for different preferences and goals.
Customers have access to a supportive community for tips, encouragement, and sharing experiences.
Cons
Some users find the flavors too sweet or artificial-tasting, which may deter regular use.
Obvi’s collagen is derived from bovine sources, limiting options for plant-based consumers.
Products like Detox or Collagenic Burn may cause bloating or digestive upset in sensitive individuals.
Some customers have raised concerns about the return policy, particularly the presence of restocking fees.
Final Thoughts
Obvi has carved a distinct space in the wellness industry by creating collagen supplements that don’t just work but are also fun to take. Their bright, nostalgic packaging, candy-inspired flavors, and combination formulas help set them apart from more traditional supplement brands.
Their products appeal most to individuals looking for an enjoyable way to incorporate collagen into their daily routine while also targeting beauty and wellness goals. Customers who prioritize flavor and convenience may find Obvi’s lineup especially appealing.
However, those who prefer neutral or unsweetened supplements, or who follow a vegetarian or vegan diet, may want to explore other brands. Additionally, it’s wise to check individual ingredient sensitivities and consult a healthcare professional before beginning a new supplement regimen.
Overall, Obvi delivers effective collagen supplements with an emphasis on fun, flavor, and community. Their commitment to transparency, innovative formulations, and approachable branding makes them a standout choice for beauty-focused supplementation.