Parachute has established itself as a go-to brand for premium home essentials. Its bedding, bath linens, and home decor products cater to those who value comfort, style, and sustainability. With a focus on high-quality materials and thoughtful design, Parachute has built a loyal customer base.
This review takes an in-depth look at the brand’s offerings, materials, pricing, sustainability efforts, and customer feedback. It also includes a pros and cons section, providing a balanced perspective on whether Parachute is a worthy investment.
About Parachute: A Commitment to Elevated Home Living
Parachute started in 2014 with a simple mission: to bring high-quality, luxurious bedding to homes without the unnecessary markup. The brand quickly expanded into bath linens, decor, and furniture, maintaining its commitment to craftsmanship and comfort.
Parachute follows a direct-to-consumer model. This allows it to offer premium products at lower prices compared to traditional luxury home brands. Its design philosophy embraces neutral tones, natural textures, and minimalistic elegance, making it easy to incorporate into any home.
Parachute’s Product Line: A Breakdown
Parachute specializes in bedding, bath, and home goods. Each product reflects the brand’s focus on comfort and durability.
Bedding: The Heart of the Brand
Parachute’s bedding collection includes sheets, pillowcases, duvet covers, and mattresses. The brand offers different fabric choices to suit varying sleep preferences:
- Percale: Crisp and cool, perfect for hot sleepers.
- Sateen: Smooth and silky with a subtle sheen.
- Linen: Lightweight, breathable, and ideal for year-round comfort.
- Brushed Cotton: Soft and cozy, offering a lived-in feel from day one.
Parachute also provides down and down-alternative pillows and duvets, catering to different sleep styles.
Bath: Luxury Meets Functionality
The bath collection includes towels, bathrobes, and shower curtains. Parachute uses premium Turkish cotton to create soft, absorbent, and durable bath linens. Options range from lightweight waffle weaves to ultra-plush spa-style towels.
Home & Living: Minimalist Elegance
Parachute extends its expertise into home decor, offering rugs, throws, and furniture. These pieces follow the brand’s signature aesthetic—neutral, understated, and timeless.
Loungewear: Comfort Beyond the Bedroom
Parachute’s loungewear collection features relaxed-fit pajamas, robes, and slippers. The fabrics feel soft and breathable, making them perfect for lounging at home.
Material Quality and Craftsmanship
Parachute prioritizes natural materials, ensuring comfort and longevity. The brand sources its textiles from skilled artisans in Portugal, Italy, and Turkey.
- Egyptian and Turkish Cotton: Used in towels and robes for exceptional softness and absorbency.
- European Flax Linen: Lightweight and breathable, softening with each wash.
- OEKO-TEX® Certified Fabrics: Free from harmful chemicals and safe for sensitive skin.
Each product undergoes strict quality checks, ensuring it maintains durability over time.
Sustainability and Ethical Production
Parachute takes a responsible approach to manufacturing. The company uses eco-friendly materials, minimizes waste, and supports ethical labor practices.
- Climate Neutral Certified: Measures and offsets carbon emissions.
- Sustainable Sourcing: Uses organic cotton and responsibly sourced down.
- Global Partnerships: Works with ethical manufacturers in Europe and Turkey.
Parachute’s sustainability initiatives appeal to consumers who prioritize eco-conscious shopping.
Pricing and Value: Is Parachute Worth It?
Parachute falls in the mid-to-high price range, but its direct-to-consumer model helps keep costs reasonable. The brand’s focus on durability means products last longer, making them a better investment than cheaper alternatives.
The company also offers occasional discounts and promotions. Coupon and promo codes can help reduce costs for budget-conscious shoppers.
Customer Reviews and Feedback
Parachute receives consistently positive reviews. Customers appreciate the quality, softness, and durability of the products. However, some express concerns about pricing and fabric care.
Common Praises:
✔ High-quality materials that get softer with use.
✔ Elegant, neutral designs that blend into any home style.
✔ Thoughtful craftsmanship and long-lasting durability.
✔ Commitment to sustainability and ethical production.
Common Complaints:
✘ Higher price point compared to budget brands.
✘ Some fabrics (especially linen) require extra care.
✘ Limited color options for those who prefer bolder tones.
Overall, Parachute earns strong ratings for bedding and bath linens, with most customers satisfied with their purchases.
Product Reviews
The Linen Duvet Cover from Parachute delivers effortless elegance and exceptional comfort. Made from 100% European flax, it offers a breathable, lightweight feel that gets softer with every wash. Ideal for year-round use, linen naturally regulates temperature, keeping you cool in the summer and cozy in the winter. The relaxed, lived-in look adds a touch of understated luxury to any bedroom. Plus, it’s available in a range of neutral, earthy tones.
Pros: Breathable, durable, and softens beautifully over time.
Cons: Requires regular maintenance to prevent wrinkles.
Parachute’s Percale Sheet Set is perfect for those who love the crisp, cool feel of hotel-quality bedding. Crafted from 100% long-staple Egyptian cotton, these sheets have a matte finish and a lightweight, breathable design that keeps you comfortable throughout the night. The percale weave ensures durability while offering that signature fresh, airy feel. These sheets are ideal for hot sleepers looking for a breathable and soft sleep experience.
Pros: Crisp, cool, and breathable for warm nights.
Cons: Can feel slightly rougher compared to sateen sheets.
The Linen Box Quilt is a beautifully textured layering piece that adds warmth and sophistication to any bed. Made from 100% European flax with a soft, quilted design, it provides the perfect balance of coziness without feeling too heavy. The breathable linen exterior and plush fill make it an excellent year-round option, keeping you warm without overheating. Available in neutral, earthy tones, it seamlessly complements any bedroom decor.
Pros: Lightweight yet warm, with a chic, textured look.
Cons: Premium price point compared to other quilts.
The Soft Rib Towel from Parachute redefines everyday luxury with its plush, absorbent design. Made from 100% long-staple Turkish cotton, it boasts a ribbed texture that enhances softness while providing a quick-drying, lightweight feel. The towel is generously sized and ultra-absorbent, making it perfect for post-shower indulgence. Available in a range of neutral hues, it effortlessly elevates any bathroom aesthetic.
Pros: Luxuriously soft and highly absorbent.
Cons: Thinner than traditional plush towels, which may not suit everyone.
Pros and Cons
Pros:
Uses high-quality fabrics like Egyptian cotton and European flax linen for superior softness and durability.
Partners with responsible manufacturers and offsets its carbon footprint.
Offers neutral tones and classic styles that fit any home decor.
Products hold up well over time, making them a worthwhile investment.
Eliminates middlemen, keeping prices lower than traditional luxury brands.
Cons:
More expensive than some mainstream brands, though the quality justifies the cost.
Primarily offers neutral shades, which may not appeal to those who prefer vibrant colors.
Some materials, like linen, require extra care to maintain their softness and durability.
Final Thoughts
Parachute delivers on its promise of high-quality, comfortable home essentials. Its commitment to sustainability, premium materials, and timeless designs makes it a standout in the home goods market. While prices may be higher than some alternatives, the durability and comfort make these products a smart long-term investment.
For those looking to upgrade their bedding, bath, or home decor with premium, ethically made products, Parachute is a brand worth considering. Shoppers can also take advantage of promo codes to save on their purchases.