The Baby-Care Checklist for 2025: What’s New + What Matters
Parenting in 2025 doesn’t look like parenting five years ago or even two. The nursery has gone high-tech, the ingredient lists have gotten shorter, and the phrase “non-toxic” is no longer a niche badge of honor. From smart monitors that track a baby’s breathing in real time to the first EWG VERIFIED® diapers, parents now have access to products that are safer, smarter, and more sustainable than ever.
But with all this innovation comes one major question: what’s actually worth buying?
At The Good Finds, we’ve scoured the best in modern baby-care, the products that prove better doesn’t have to mean complicated. From the clean-ingredient pioneers at HealthyBaby to the sleep-saving technology of Owlet, here’s your definitive baby-care checklist for 2025.
If you take only one name from this list, make it HealthyBaby. This brand is single-handedly raising the bar for what “safe” means in baby-care. Their diaper line is the first ever to earn EWG VERIFIED® status, meaning it’s completely free from harmful ingredients and thoroughly vetted for health and safety.
But HealthyBaby isn’t stopping at diapers. Their wet wipes are crafted from plant-based fibers and gentle cleansers that soothe rather than strip. Every product, from their skincare to their home cleaning line, follows the same principle: nurture your baby without compromising their future.
What makes HealthyBaby truly unique is its whole-child approach. They provide tools, developmental guidance, and even subscription bundles that evolve with your child’s needs. It’s not just about keeping them clean; it’s about fostering connection, growth, and peace of mind.
The 2025 takeaway: Clean, science-backed baby essentials that are as mindful as they are effective.
Sleep has always been the holy grail of early parenthood, and Owlet Baby Care is redefining what it means to “sleep through the night.” Their smart sock monitor and Dream Duo system track heart rate, oxygen levels, and sleep quality, sending gentle alerts to your phone if something seems off.
Unlike the early wave of “baby tech” that often caused more anxiety than calm, Owlet’s latest generation emphasizes actionable insights over excessive data. Parents can see how long their baby slept, how often they stirred, and even get customized sleep tips based on real metrics.
In a world that constantly buzzes with information, Owlet quietly reassures. You can finally sleep, or at least nap, knowing your little one is safe.
The 2025 takeaway: Peace of mind wrapped in soft cotton.
For years, parents had to choose between harsh “dermatologist-approved” formulas or gentle products that didn’t actually work. Tubby Todd Bath Co. bridges that gap beautifully.
Every Tubby Todd product is built around clean, plant-based ingredients that nourish and protect delicate baby skin. Their cult-favorite All-Over Ointment has become a parenting essential. It soothes eczema, dry spots, and mystery rashes with impressive speed.
The brand’s founder, Andrea Faulkner Williams, created Tubby Todd out of necessity for her own children’s sensitive skin, and that authenticity shines through in every jar and bottle. The line now includes hair and body washes, bubble baths, and lotions, all designed to make bath time less stressful and more joyful.
The 2025 takeaway: A squeaky-clean routine that skips the toxins and keeps the giggles.
When you’re preparing for baby or planning the right time to conceive, understanding your body and cycle is key. Enter Natural Cycles, the first and only FDA-cleared app of its kind that uses body temperature and cycle data to help plan for pregnancy or prevent it.
Here’s how it works: you measure your basal body temperature each morning and log it into the app (or sync via a wearable). Natural Cycles’ algorithm pinpoints your fertile window — the days you’re most likely to conceive.
For those trying to conceive, the app’s “Plan Pregnancy” mode highlights peak fertility days and optimal times to take ovulation or pregnancy tests.
The 2025 takeaway: Fertility tracking that goes beyond calendar apps and gives you real insight into timing conception.
Pregnancy nutrition isn’t one-size-fits-all, and Perelel Health is the first OB/GYN-founded supplement brand to recognize that. Instead of offering a generic prenatal vitamin, Perelel’s subscription packs adapt to your stage of pregnancy and postpartum recovery.
Whether you’re trying to conceive, newly expecting, or balancing sleepless nights with breastfeeding, Perelel tailors the nutrients to match. Each pack is formulated with the guidance of top doctors and backed by independent testing, so you know exactly what’s going into your body and your baby’s.
Perelel also shines with its Triple-Support Protein, a clean, plant-based blend designed for women at every stage, including pregnancy, postpartum, and beyond. Each scoop delivers 20 grams of pea protein along with prebiotic fiber and creatine to support muscle, brain, and gut health. It’s sugar-free, third-party tested, and formulated without artificial additives. For parents who want an easy way to stay nourished during the busiest seasons of life, this protein is a simple and delicious solution.
The 2025 takeaway: A supplement system that evolves with you, from prenatal vitamins to protein that actually supports your wellness journey.
Gone are the days of scratchy cotton and tight zippers. Little Sleepies has become a parent favorite for its buttery-soft bamboo viscose pajamas, a fabric that’s hypoallergenic, breathable, and sustainably sourced.
Their genius lies in the stretch. One pair of pajamas can last through multiple growth spurts. With fold-over cuffs, convertible footies, and adorable yet understated prints, Little Sleepies blend practicality with picture-perfect style.
Better yet, the company is ethically manufactured and environmentally conscious, giving parents one less thing to feel guilty about. The matching family sets are just the icing on the cake, or rather, the softest frosting you’ve ever felt.
The 2025 takeaway: Sustainable sleepwear that stretches as fast as your baby does.
Parents know the drill: kids’ vitamins often come disguised as candy, packed with sugar and artificial colors. Hiya Health turned that formula upside down with sugar-free chewables that deliver essential nutrients without the junk.
Each refillable glass bottle arrives with bright stickers your child can use to personalize it, making healthy habits something they actually enjoy. The vitamins themselves contain 12 key nutrients including zinc, vitamin D, and folate, all pediatrician-approved and optimized for absorption.
The refill pouches ship in recyclable packaging, helping cut down on plastic waste. It’s the kind of sustainable thinking that feels natural for modern families who want to do better, for their kids and the planet.
The 2025 takeaway: Sugar-free vitamins that make nutrition fun again.
Bonus Mentions: The Supporting Cast of Clean Living
While these six take center stage, a few honorable mentions deserve your radar:
- Evereden — dermatologist-developed baby skincare that rivals luxury beauty brands.
- Force of Nature — non-toxic home cleaning system that’s safe for nursery surfaces.
- Hello Bello — affordable clean baby-care essentials co-founded by Kristen Bell and Dax Shepard.
- WildBird — ergonomic baby carriers made with beautiful, breathable fabrics.
Each one represents a growing movement toward simplicity, sustainability, and transparency, values that resonate deeply with modern parents.
The 2025 Parenting Philosophy: Simplify, Verify, and Nurture
The baby-care boom isn’t slowing down but the direction has shifted. Today’s parents don’t want 20 options; they want the right one. They look for products that are clinically tested, ethically produced, and environmentally sound.
HealthyBaby’s EWG-verified diapers symbolize this evolution, proof that wellness, safety, and design can coexist. Owlet’s monitors give peace of mind without tech overload. Tubby Todd keeps baby skin balanced and calm. Natural Cycles gives insight to parents planning conception. Perelel ensures moms feel supported. Little Sleepies keep everyone comfortable, and Hiya Health builds lifelong wellness habits.
Together these brands form the new blueprint for modern baby-care, one rooted in trust, transparency, and a little bit of joy.
As we step into 2025, parenting doesn’t have to mean juggling endless gear and worry. With the right essentials you can focus on what truly matters: nurturing connection, cultivating calm, and savoring every fleeting moment of early life.