ThirdLove, founded in 2013 by Heidi Zak and David Spector, emerged with a mission to revolutionize the lingerie industry by prioritizing comfort, inclusivity, and innovation. Recognizing that traditional bra sizing often left many women underserved, ThirdLove introduced half-cup sizes and a wide range of styles to cater to diverse body types. Their approach combines data-driven design with customer feedback, resulting in products that aim to fit and feel better.
The brand’s commitment to inclusivity extends beyond sizing. ThirdLove’s marketing campaigns feature women of various ages, ethnicities, and body shapes, promoting a message that every body is beautiful and deserves comfortable, well-fitting lingerie. This ethos resonates with customers seeking both functionality and representation in their intimate apparel choices.
Sustainability is another cornerstone of ThirdLove’s philosophy. They utilize eco-friendly materials and packaging, and their “Take Back Bag” program encourages customers to recycle old bras, reducing textile waste. By integrating social responsibility into their business model, ThirdLove appeals to environmentally conscious consumers.
Overall, ThirdLove positions itself as a brand that listens to its customers, adapts to their needs, and strives to make the lingerie shopping experience more personalized and empowering.
Fit Technology and Sizing Innovation
One of ThirdLove’s standout features is its Fit Finder quiz, an online tool designed to help customers determine their ideal bra size and style. By asking questions about current fit issues, breast shape, and personal preferences, the quiz provides tailored recommendations, reducing the guesswork often associated with bra shopping.
The introduction of half-cup sizes addresses a significant gap in the market, acknowledging that many women fall between standard sizes. This nuanced approach to sizing has garnered praise for improving fit and comfort. Additionally, ThirdLove offers a wide range of band and cup sizes, accommodating a broader spectrum of body types.
Customers frequently highlight the accuracy of the Fit Finder quiz and the comfort of the resulting products. The availability of detailed size guides and customer support further enhances the shopping experience, making it more accessible and less intimidating for first-time buyers.
By leveraging technology and customer insights, ThirdLove has set a new standard for personalized lingerie shopping, emphasizing that a better fit leads to greater confidence and satisfaction.
Bestselling Products
ThirdLove’s product line includes a variety of bras, underwear, and loungewear, each designed with comfort and functionality in mind. Below are some of their most popular offerings:
This bra is a customer favorite, known for its seamless design and memory foam cups that provide a smooth silhouette under clothing. The adjustable straps and wide band offer support without sacrificing comfort, making it suitable for everyday wear.
Ideal for off-shoulder outfits, this strapless bra features silicone grips and side boning to stay in place throughout the day. Its versatility and reliable support have made it a go-to choice for special occasions.
For those seeking comfort without underwires, this bra offers light support with soft, breathable fabric. It’s particularly favored for lounging or casual wear.
Combining the comfort of loungewear with light support, this tank features a built-in shelf bra and is made from soft, organic cotton. It’s perfect for relaxed days at home.
Expansion Into Loungewear and Activewear
ThirdLove started with bras but has steadily expanded into new categories, including loungewear and activewear, without straying from its core principles of comfort, quality, and body inclusivity. This expansion reflects a growing consumer demand for multifunctional pieces that prioritize ease and versatility—especially as more people seek elevated basics for both at-home wear and active lifestyles.
The loungewear collection includes pieces like the Organic Cloud Cotton Sleep Pant and Featherweight Robes, which are made from soft, breathable materials. These garments are designed for all-day comfort without sacrificing polish. While some brands treat loungewear as an afterthought, ThirdLove’s pieces are thoughtfully constructed with details like adjustable waistbands, deep pockets, and flattering cuts.
The activewear line, although smaller in scope, has introduced essentials such as Kinetic Performance Leggings and Flex Seamless Sports Bras. These products focus on moisture-wicking fabrics, stretch recovery, and functional support. The sports bras, in particular, stay true to ThirdLove’s inclusive sizing model, with options for a variety of cup sizes and compression preferences.
What makes this expansion notable is the consistent design language and brand values. Whether it’s a lace-trimmed thong or a zip-up hoodie, the emphasis remains on real-world comfort and fit. Customers who already trust ThirdLove’s bras are more likely to try the brand’s extended offerings, knowing they’re designed with the same attention to detail.
Many buyers have commented on how ThirdLove’s loungewear bridges the gap between sleepwear and everyday attire. The ability to lounge, work from home, or even run errands in pieces that look and feel great is part of what keeps the brand relevant in today’s flexible wardrobe culture.
By entering these new categories, ThirdLove shows that it’s not just a bra brand—it’s building a holistic experience around feeling confident and comfortable at every layer.
Customer Experience and Testimonials
ThirdLove’s customer service and shopping experience have received mixed reviews. Many customers appreciate the user-friendly website, detailed product descriptions, and the Fit Finder quiz, which simplifies the selection process. The brand’s 60-day return policy also provides reassurance for first-time buyers.
Positive testimonials often highlight the comfort and fit of the products. Customers have expressed satisfaction with the quality of materials and the inclusivity of sizes. The brand’s commitment to representing diverse body types in its marketing has also been well-received.
However, some customers have reported issues with customer service responsiveness and product durability. Concerns include difficulties in reaching support representatives and bras not maintaining their shape over time. These experiences suggest that while many customers are satisfied, there is room for improvement in certain areas.
Overall, ThirdLove’s customer experience is generally positive, with the brand’s innovative approach to fit and inclusivity resonating with a broad audience.
Pros and Cons
Pros
Offers a wide range of sizes, including half-cup options, catering to diverse body types
Personalized sizing tool enhances the shopping experience and improves fit accuracy.
Products prioritize comfort without compromising on style.
Use of eco-friendly materials and recycling programs demonstrate environmental responsibility.
Cons
Some customers report difficulties in reaching support and resolving issues.
Concerns about bras losing shape or support over time have been noted.
Higher price range may not be accessible for all consumers.
Final Thoughts
ThirdLove has made significant strides in redefining the lingerie shopping experience by focusing on fit, comfort, and inclusivity. Their innovative sizing approach and commitment to representing diverse body types have set them apart in the industry. While there are areas for improvement, particularly in customer service and product longevity, the brand’s strengths in personalization and design continue to attract a loyal customer base.
For those seeking well-fitting, comfortable, and stylish intimate apparel, ThirdLove presents a compelling option that aligns with modern values of inclusivity and sustainability.