Boarderie is a gourmet cheese and charcuterie board company that has rapidly gained popularity since its inception in 2021. The company, founded by Aaron and Julie Menitoff along with Rachel Solomon Fascitelli and Angel Jerez, specializes in delivering beautifully arranged, catering-quality charcuterie boards nationwide. What sets Boarderie apart is its commitment to high-quality ingredients, sustainable packaging, and unique offerings for both personal gifting and corporate needs.
Product Quality and Offerings
Boarderie offers a wide range of cheese and charcuterie boards that cater to various tastes and occasions. Their most popular products include large, medium, and small charcuterie boards, each packed with a mix of artisan cheeses, meats, dried fruits, nuts, chocolates, spreads, and crackers. The boards come fully arranged and chilled, ready to serve upon arrival. This convenience factor is one of the brand’s standout features, as customers don’t need to worry about any prep work. All boards come with reusable Acacia wood trays and bamboo cutlery, making them perfect for eco-conscious consumers.
A standout offering is the Baked Brie Board, which has garnered rave reviews for its unique flavors like Truffle Fig & Orange and Blueberry Vanilla & Ginger. It’s a versatile item, whether enjoyed as a personal treat or given as a gift. Originally inspired by fan favorite pairings from Boarderie’s award-winning cheese and charcuterie boards, these ready-to-bake, hand-made pastries each feature a unique fusion of elevated flavors that reinvent the classic baked brie in a way that is fun, sophisticated, and surprising. In other words, these are not your grandmother’s baked bries!
Boarderie also provides specialty boards tailored to specific events, such as holiday boards, birthday boards, and sympathy boards, ensuring there’s an option for every occasion. With a variety of sizes to choose from, including small boards for 2-3 people to larger boards that can serve up to 10, the company ensures flexibility for different group sizes and settings.
Sustainability and Ethical Practices
In addition to high-quality food, Boarderie is committed to sustainability. The company uses packaging made from 70% recycled materials, and its ice packs are drain-safe and reusable. Even the cutlery is biodegradable, aligning with the company’s eco-friendly values. Moreover, Boarderie donates leftover food to local charities, providing meals to those in need. This blend of social responsibility and premium quality products makes Boarderie a favorite among conscientious consumers.
Customer Experience
Customer satisfaction is a core component of Boarderie’s success. The company boasts an impressive 4.9/5 star rating, with many customers praising the aesthetic appeal and high quality of the boards. Reviews highlight that these boards make excellent gifts and are perfect for hosting. The convenience factor of having a ready-to-serve board delivered directly to your door has been a game-changer for many, especially during the holiday season.
Many customers have also mentioned how the boards became the centerpiece of their gatherings, with people marveling not only at the variety and taste of the products but also at the visual presentation. This attention to detail is a reflection of the founders’ background in high-end catering, where presentation is as important as flavor.
Media Recognition and Growth
Boarderie has caught the attention of major media outlets and celebrities alike. The company was featured on Shark Tank in 2022, where it received offers from four out of five investors, ultimately partnering with Lori Greiner. Since then, Boarderie has been selected for Oprah’s “Favorite Things” list in both 2022 and 2023, a huge milestone that has significantly boosted its visibility. This recognition, coupled with its appearance on national TV, helped Boarderie scale its operations from a small team of 30 to over 120 employees within a year.
Additionally, Boarderie recently made headlines for breaking the world record for the largest charcuterie board ever assembled, a feat that further underscores the company’s innovative and ambitious spirit.
Corporate Gifting and Customization
Another strength of Boarderie lies in its corporate gifting options. The company offers customizable boards for businesses looking to send unique and thoughtful gifts to clients or employees. These boards can be branded and tailored to fit specific corporate events, making them an excellent choice for companies wanting to make a lasting impression.
Challenges and Areas for Improvement
While Boarderie enjoys widespread acclaim, there are a few areas where the brand could improve. The boards, while luxurious and convenient, are priced on the higher end, which may make them inaccessible to some potential customers. Additionally, while the brand’s focus on sustainability is commendable, expanding its range of plant-based or vegan options could help Boarderie tap into an even broader customer base. However, for those willing to invest in a premium experience, the price is often justified by the convenience, quality, and presentation.
Final Verdict
Boarderie is a remarkable brand that has successfully brought the luxury of gourmet cheese and charcuterie to the masses, combining convenience with high-end appeal. Its success lies not only in the quality of its products but also in its strong commitment to sustainability, ethical practices, and social responsibility. With its eye-catching presentation and diverse range of offerings, Boarderie has managed to elevate the gifting and hosting experience for thousands of customers.
Whether you’re looking for a standout gift, planning a gathering, or simply want to treat yourself, Boarderie’s carefully curated boards provide an exceptional experience from start to finish. The brand’s rapid growth and media recognition underscore its appeal, and with continued innovation, it’s poised to remain a leader in the gourmet food space.
