Ettika is a Los Angeles-based jewelry brand that blends West Coast vibes with modern fashion. Since its founding in 2005, Ettika has offered fashion-forward pieces that exude effortless glamour. The brand has built a reputation for combining affordability with quality, using materials like 18k gold-plated brass, semi-precious stones, and pearls. From everyday accessories to statement pieces perfect for events or nights out, Ettika has something to complement nearly any outfit.
The brand continues to resonate with a wide demographic, from trend-savvy teens to minimalist-loving adults. Its colorful, confident, and often Instagrammable pieces are especially popular among influencers and stylists.
Brand Overview
Ettika was founded on the philosophy that jewelry should be both beautiful and accessible. Their mission centers on designing statement-making yet versatile pieces that elevate personal style. Inspired by the free-spirited, sun-soaked essence of California living, Ettika’s aesthetic is bold but wearable. Think beach-ready shells, feminine pearls, geometric layering, and modernized boho silhouettes.
In recent years, Ettika has expanded its collections to better serve global audiences, branching into exclusive collaborations and capsule releases with major retailers like Nordstrom and Revolve. This growing presence in major retail has helped solidify its standing as a staple in fashion jewelry.
What makes Ettika unique is the balance it strikes between being trendy and timeless. While the brand pays close attention to current runway and streetwear trends, many of its staple collections maintain an enduring elegance that makes them wearable across seasons.
Expanded Product Range
Ettika’s product catalog continues to grow, with new arrivals added frequently to reflect current fashion moods. Here’s a more detailed look at their most loved categories:
Necklaces
From delicate gold chokers to ornate multi-layered pendants, Ettika’s necklace options are both trend-conscious and stacking-friendly. Many necklaces feature thoughtful details like engraved charms, freshwater pearls, and adjustable lengths for versatility. Layering is highly encouraged across the collections, with sets curated to take the guesswork out of styling.
Earrings
Earrings are one of Ettika’s strongest categories. Classic shapes like gold hoops are reimagined with bamboo textures or crystal accents. Studs offer minimalist elegance, while the more expressive fringe and drape earrings bring a red-carpet-ready feel. Statement earrings, in particular, have become fan favorites for wedding season or vacation styling.
Bracelets
Ettika’s bracelets range from dainty chain links to textured cuffs and pearl stretch sets. Stackable and adjustable, these bracelets are designed for daily wear or dressier layers. Many sets come in coordinated styles, making gifting easy. The brand also explores mixed materials like cord, leather, and beads.
Rings
Ettika rings range from slim, barely-there bands to chunky, gemstone-embellished styles. Stackable sets are common, offering a modern twist on classic ring styling. Gold-plated finishes ensure that each piece has a polished, luxe look without the luxury price tag.
Body Jewelry and Hair Accessories
Although less talked about, Ettika’s body chains, anklets, and hair clips show just how creative and playful the brand can get. Their bridal-inspired hairpieces, rhinestone-studded barrettes, and chic headbands add sparkle to any hairstyle and make excellent accessories for formal events.
Best-Selling Products
Let’s take a closer look at Ettika’s top-rated and most sought-after pieces that showcase the brand’s style:
These glamorous earrings feature rows of cascading crystals that sway with movement. Perfect for holiday parties, weddings, or date nights, they make a bold statement while staying lightweight.
A long-time bestseller, this piece brings the essence of beach chic to everyday style. It layers beautifully with other chains and looks especially striking against tan or olive skin tones.
A standout among minimalist pieces, this hand chain bridges bracelet and ring into one stunning accessory. The combination of freshwater pearls and fine gold chain lends it an ethereal quality.
Quality and Craftsmanship
Every piece from Ettika undergoes a thoughtful design and production process. Using brass as a base, the brand electroplates most items with 18k gold or rhodium. This not only gives the pieces a bright finish but also enhances their durability compared to cheaper costume jewelry.
However, like most fashion jewelry, Ettika pieces are not designed for water resistance. To extend the life of the jewelry, it’s best to avoid wearing them while swimming, showering, or applying lotions. Ettika includes care tips with each order to help customers maintain the original shine and plating.
Additionally, the brand emphasizes small-batch production for many styles, allowing them to adapt quickly to feedback and seasonal demand without compromising craftsmanship.
Customer Feedback
Customers consistently praise Ettika for delivering beautiful, trend-right jewelry that doesn’t break the bank. Shoppers appreciate the fast shipping, great packaging, and responsive customer service. Gift-givers also note that the brand’s styles appeal to a wide age range.
One recurring theme in reviews is how the jewelry elevates everyday outfits—whether it’s a basic tee or a maxi dress, Ettika’s pieces bring polish and personality.
That said, some users have noted that frequent wear, especially without proper care, may lead to tarnishing. Given the nature of gold plating over brass, this is expected, but Ettika is transparent about it. Their website clearly outlines how to best store and care for pieces, which shows a customer-first attitude.
Pros and Cons
Pros
Ettika delivers high-style jewelry that feels luxe but remains budget-conscious. This makes it ideal for trend shoppers or those looking to expand their collection without overspending.
From bold statement earrings to minimal chokers, the variety ensures there’s something for every personality and occasion.
Ettika jewelry photographs beautifully and works well for events, social media content, and gifting.
Their presence in Nordstrom and Revolve reinforces credibility and widens accessibility.
Cons
Due to gold plating, pieces can show wear over time if not cared for properly.
While trendy, most pieces come in fixed sizes and styles with no personalization options.
Final Thoughts
Ettika continues to strike the right balance between affordability, elegance, and trendiness. The brand understands that fashion jewelry is about personality and playfulness, and they excel at creating pieces that help customers express themselves. Whether you’re looking to enhance a casual outfit or accessorize for an event, Ettika offers versatile options that won’t disappoint.
With standout collections, frequent releases, and thoughtfully designed sets, Ettika makes it easy to accessorize on your terms. And with regular sales and discount codes available on their site, the value proposition is even more compelling.