The Black Friday Shopping Guide You Didn’t Know You Needed
Grab your coffee (or your MUD/WTR if you’re feeling fancy) and stretch those scrolling fingers. It’s Black Friday, that glorious, chaotic time of year when the internet collectively loses its mind and your cart mysteriously fills itself. Whether you’re shopping for gifts, upgrading your gear, or just treating yourself because self-care, I’ve rounded up ten standout brands worth your time, attention, and credit-card limit. From high-end travel essentials to feel-good tonics and skincare that actually works, this list hits all the right notes. Let’s dig in.
Eagle Creek is the brand for people who love to move, travelers, adventurers, and anyone who thinks “carry-on only” is a lifestyle choice. They’ve been making rugged, dependable travel gear since the 1970s, and it shows. Their bags are basically indestructible, their packing cubes have cult status, and their warranty might as well say “forever.”
If you’ve been staring at your old luggage wondering how it’s still technically holding itself together, Black Friday is your cue. The Pack-It Isolate Cube Set is a game changer for overpackers who secretly want to be organized, and their Migrate Duffel 60L is perfect for everything from weekend road trips to long-haul adventures.
Eagle Creek usually drops hefty discounts sitewide this time of year, so it’s the perfect moment to grab that upgrade. Bonus tip: they occasionally sneak in travel accessories like compression cubes or toiletry kits as free gifts. Think of it as the universe rewarding you for being an efficient packer.
Sans
Sans is all about breathing easier, literally. The brand has made a name for itself with sleek, whisper-quiet air purifiers that look like something out of a sci-fi spa. Their mission is simple: keep your home air clean, fresh, and free of the invisible junk that makes you sneeze.
Their best seller, the Sans Air Purifier, combines a medical-grade HEPA 13 filter with UV-C light and activated carbon, which means it traps and neutralizes the tiny stuff that other purifiers just wave at. During Black Friday, Sans often runs bundle deals that include extra filters or sitewide percentage-off discounts, which is great since those filters are gold to have on hand.
If you’ve ever lit one too many candles, fried fish indoors, or live with a pet who has opinions about shedding, this is your time. Sans gear is the upgrade your home deserves, clean air, modern design, zero noise complaints. It’s the kind of practical Black Friday buy that keeps paying you back every day.
$270 Off Air + Water Bundle
×Shop LC is the digital treasure chest you didn’t know existed. Think jewelry, fashion, beauty, home décor, and random little gadgets you never thought you needed but suddenly can’t live without. They operate like a 24/7 sale, but on Black Friday they turn the dial up to “ridiculous.”
If you love scoring sparkle for less, keep your eyes on their gemstone collections, especially rings, bracelets, and statement necklaces that look way pricier than they are. Shop LC also drops insane deals on accessories like Bluetooth sunglasses, cozy scarves, and home finds that make excellent last-minute gifts.
This is the place to play Santa without blowing your budget. The best part? You can hop from category to category without leaving your couch, so you might just end up with matching earrings for Mom and a foot massager for yourself. No judgment.
Eufora is the haircare brand that blends salon quality with plant based science in a way that feels genuinely luxurious. If you love products that smell incredible, feel indulgent, and actually make your hair healthier, Eufora is one to watch. They use high concentrations of botanical extracts, essential oils, and aloe vera based formulations designed to nourish hair from root to tip.
Their Deep Moisture cleansing and conditioning systems are beloved for adding hydration to dry or color treated hair. Their finishing oils are silky without being heavy, and their styling products strike that rare balance between hold and touchability. Whether you want smoother curls, more shine, or an overall reset for tired hair, Eufora has something for it.
Black Friday is when you can finally justify upgrading your shampoo from drugstore basic to something that makes your shower smell like a professional spa. Their holiday sets are beautifully packaged and make amazing gifts for anyone who takes their hair seriously. And even if you are shopping for yourself, the glow up is worth it. Smooth, shiny, healthy hair feels like a holiday gift all on its own.
For new or expecting moms, Willow is a total game changer. They make wearable, hands-free breast pumps that fit discreetly in your bra, letting you pump while chasing toddlers, taking Zoom calls, or just enjoying the fact that you’re no longer tethered to an outlet. It’s modern motherhood redefined, functional, smart, and actually kind of chic.
Their flagship Willow 3.0 Wearable Breast Pump is a hero product, known for its quiet operation and spill-proof design. There’s also the Willow Wave Manual Pump for simpler days or on-the-go sessions. And for anyone supporting a new parent, Willow accessories like the Catch-All Milk Cups or Milk Storage Bags make thoughtful and practical gifts.
Black Friday is prime time to invest, and Willow’s sales can shave serious dollars off these high-tech essentials. It’s one of those purchases that feels less like shopping and more like self-preservation.
Woom Bikes builds lightweight, brilliantly designed bikes for kids, the kind that make you wish they came in adult sizes. Each bike is engineered to fit a child’s proportions perfectly, making learning to ride smoother, safer, and way more fun.
From the tiny balance bike for toddlers to the woom 5 for older riders, these are some of the best kids’ bikes on the planet. They’re easy to maneuver, thoughtfully built, and look so cool they practically beg for family bike rides.
Black Friday is one of the rare times you’ll catch Woom dropping prices on their top models, and it’s worth every minute of the refresh button. Add a helmet or a bell while you’re at it and you’ve got the ultimate holiday surprise waiting under the tree. Few gifts beat the thrill of a brand-new bike, it’s childhood magic in motion.
If you’ve ever glanced at kids’ vitamins and thought, “Why is there so much sugar in these?”, meet Hiya. This brand makes chewable multivitamins that are clean, sugar-free, and actually taste good. Designed by pediatricians and loved by parents, Hiya takes all the junk out and leaves only what kids really need.
Each tablet is packed with 15 essential vitamins and minerals to support immunity, growth, and all the kid chaos that life brings. The brand also leans hard into sustainability, the first bottle you buy is reusable, and refills come in eco-friendly pouches. It’s the kind of design that makes you feel like you’re part of the solution while giving your kids a healthy boost.
During Black Friday, look for subscription discounts or multi-child bundles that make stocking up easy. A year’s worth of vitamins might not scream holiday magic, but any parent will tell you: peace of mind is the best gift of all.
50% Off First Order + Free Shipping
×Tasc Performance is what happens when you mix Louisiana roots with high-tech bamboo fabrics. Their gear feels buttery soft, moves like a dream, and doesn’t cling when you’re sweating through a workout or just living your life.
Their best-selling Recess Quarter Zip and Carrollton Tee are the stars of the show, breathable, moisture-wicking, and built for comfort. But Tasc doesn’t stop at performance wear; their joggers, polos, and hoodies all hit that sweet spot between gym gear and “grab brunch” gear.
Black Friday is when you can actually afford to fill your closet with Tasc essentials. Expect sitewide discounts and free shipping, plus maybe a surprise mystery gift if you’re lucky. Whether you’re gifting fitness-loving friends or upgrading your own wardrobe, Tasc is the rare brand that nails both style and substance.
40% Off Your Order *Exclusive Offer*
×Perelel is the wellness brand that makes prenatal and daily supplements feel modern, supportive, and genuinely personalized. Instead of a one size fits all approach, they design formulations for every stage of womanhood. Their lineup includes vitamins for fertility, pregnancy, postpartum, and everyday hormonal balance. It is all about giving your body what it needs at the exact moment it needs it, and the brand has built a devoted following for that reason.
One standout that deserves a spotlight this Black Friday is the Perelel Triple Support Protein. It is a super clean protein powder designed to support fertility, pregnancy, postpartum, and general wellness. The formula includes high quality protein along with added choline, omegas, and bioavailable nutrients that many other proteins skip. It blends beautifully, tastes surprisingly smooth, and works equally well in shakes, smoothies, or even baked goods. It is the kind of product that makes you wonder why every brand is not doing this already.
Beyond the protein, Perelel also makes vitamin packs tailored to different stages of pregnancy, daily essentials for hormonal health, and supportive blends for new moms who want energy, clarity, and strength while managing their wild schedules. Everything is formulated with top tier nutrients, and the packaging is so clean and pretty it practically invites itself into a bathroom shelf photo.
Black Friday is a great time to stock up or grab a bundle, especially if you or someone you love is on a parenthood journey. Deals typically include sitewide savings, curated kits, and refill discounts that make it easy to stay consistent without breaking the bank. Thoughtful, science driven, and beautifully executed, Perelel is the kind of wellness brand that genuinely earns its place in a shopping guide.
25% Off Sitewide Black Friday Sale
×Brez is redefining the social drink. It’s a modern beverage brand crafting sparkling tonics designed for elevated vibes without the hangover. Think Italian lemon, elderflower, and other botanical blends that taste as good as they look.
Each flavor has a slightly different personality, some uplifting and bright, others calming and smooth. Whether you’re hosting friends or winding down after a long day, Brez feels like an experience in a can.
Black Friday is your moment to stock up. The brand often drops bundle deals on its best-selling mixed packs, so you can try a variety of flavors and see what fits your mood. The packaging alone is gift-worthy, making Brez a stylish addition to holiday parties or stocking stuffers for the wellness-minded friend who’s over the “booze-or-nothing” mentality.
Up to $125 Off – Bundle & Save – Black Friday Sale
×Save $10 on 12-packs, Save $15 on 24-packs, Save $35 on 48-packs, Save $125 on 96-packs
MUD/WTR started as a coffee alternative and became a cult favorite among wellness enthusiasts. It’s made with organic cacao, chai spices, and functional mushrooms to give you energy and focus without the crash. Basically, it’s the answer for anyone who loves coffee but hates the 3 p.m. jitters.
Their Original Cacao Blend is the classic, but the brand has since expanded into rest blends, creamers, and protein powders. They even have starter kits with frothers and sample tins, perfect for gifting or finally trying it yourself.
Black Friday is when MUD/WTR usually offers its biggest discounts of the year. Look out for bundle savings or early access sales if you’re already on their email list. It’s the kind of feel-good upgrade that turns your morning ritual into a full-blown wellness routine.
25% Off Your Order (Maximum Savings of 50%) Black Friday Sale
×Cocokind is that rare skincare brand that manages to be clean, effective, and actually affordable. Founded by Priscilla Tsai, it’s built around transparency and simplicity, no overhyped miracle claims, just skincare that works.
Their Ceramide Barrier Serum and Texture Smoothing Cream are fan favorites, especially for dry or sensitive skin. And if you’re into minimal routines, Cocokind’s cleansers and moisturizers are all you really need.
During Black Friday, the brand goes big with sitewide discounts and curated skincare bundles that make great gifts. Whether you’re refreshing your routine or introducing someone to clean beauty, Cocokind is a small-price, big-impact brand that delivers. Plus, their pastel packaging looks right at home in any bathroom shelfie.
Roark is the kind of brand that instantly makes you want to book a trip, lace up your boots, or at the very least step outside and feel the air on your face. They build clothing inspired by travel, storytelling, and the wanderer spirit, which is why everything they make feels a little more lived in and a lot more interesting than your standard closet staples. Their pieces are rugged enough for real adventure but stylish enough that you can wear them to brunch and look effortlessly pulled together.
If there is one item to pay attention to during Black Friday, it is the Roark Crossroads Organic Cotton Flannel. This shirt is soft, sturdy, and comfortable in that perfect way where you can throw it over a tee, button it up for a cleaner look, or use it as your default weekend layer. The organic cotton is warm without being bulky, the patterns feel classic but not boring, and the fit has that relaxed, easygoing vibe that Roark does so well. It is the kind of flannel you put on once and immediately think, Wow, I need a second color.
Black Friday is a great time to grab this one because Roark’s flannels tend to go fast whenever a sale hits. It is an ideal pick for anyone who loves outdoor adventures, cozy layers, or simply looking cool without trying too hard. And if you are shopping for someone else, this is a gift that always lands. Everybody loves a high quality flannel. It is basically a universal love language.
Whether you are gearing up for road trips, campfires, cold mornings, or simply staying warm while looking good, Roark delivers. Add the Crossroads Flannel to your Black Friday list and thank yourself later.
Howler Bros feels like that outdoorsy friend who is always up for a road trip, a cold plunge in whatever water is nearby, and a beer on the porch afterward. The brand is based in Austin, Texas and you can feel that mix of surf, fishing, and laid back Southern style in pretty much everything they make. The whole vibe is relaxed but intentional. Nothing looks overly technical, but it all feels built for real life outside.
Their signature pieces are the kind you end up reaching for constantly. Think snap button shirts with cool prints, cozy hoodies, laid back tees, hybrid shorts, and hats you basically live in. Prints and colors are fun without being loud for the sake of it. Fabrics are soft, breathable, and easy to wear in real weather, whether that is hot, humid, breezy, or somewhere in between. A lot of styles are produced in smaller runs, so it feels more like finding a favorite from a local shop than buying something everyone else already has.
Howler Bros is great for anyone who wants clothes that can go from fishing to brewery to backyard hang without changing outfits. It is outdoorsy gear for people who care just as much about comfort and personality as they do about performance. If the aesthetic is somewhere between surfer, traveler, and low key cowboy, this brand fits right in.
Up to 50% Off BFCM Sale
×Marie Veronique is a dream brand for skincare nerds who love results but refuse to sacrifice skin health to get them. The line was created by a chemist, and it shows. The formulas are science heavy, thoughtful, and designed to work with the skin instead of just attacking whatever issue is annoying you that day. The focus sits firmly on the skin barrier and the microbiome, so the products aim to build resilience rather than quick fixes.
You will not find a ton of flashy fragrance or gimmicky textures. Instead, Marie Veronique delivers serums, oils, and treatments that feel elegant and purposeful. The brand tackles real world concerns like acne, sensitivity, rosacea, hyperpigmentation, and aging with smart ingredient combinations. Think gentle but effective exfoliants paired with barrier support, or vitamin A options that respect the fact that sensitive skin still deserves anti aging benefits. Everything is designed to calm, strengthen, and rebalance over time.
Melinda Maria is all about jewelry that gives high end energy without the high end price tag. The brand is based in Los Angeles, which explains a lot of the glam factor. Pieces are bold but still wearable, and everything is designed to mix, match, and layer. It is very much an affordable luxury situation. You get that big sparkle, rich gold tone, and polished look without having to treat every item like it belongs in a vault.
The collections are full of crowd pleasing staples. Think tennis necklaces, stackable rings, chunky and slim hoops, charm bracelets, and layered chains that instantly dress up a basic tee or a simple black dress. Many pieces use 18k gold plating, simulated diamonds, and stones that catch the light in a very flattering way. The result is jewelry that photographs beautifully and looks way more expensive than it is.
Melinda Maria also has a strong celebrity following, which adds to the fun. It is the kind of brand you can imagine on a red carpet and also in your everyday life. The styling is very mix and match friendly, so you can build your own little “main character” jewelry story over time. If the goal is to feel a bit more polished and glamorous on a random Tuesday without blowing the budget, Melinda Maria is a very easy yes.
15% Off Sitewide *Exclusive*
×Save 15% off sitewide on your first order with this exclusive code.
Quest is the kind of brand that makes taking control of your health feel less like a chore and more like a series of empowering small wins. They specialize in at-home lab testing that helps you understand your body with clarity, convenience, and zero stress. Instead of scheduling appointments, sitting in sterile waiting rooms, or trying to decode medical jargon, Quest makes everything feel straightforward and surprisingly user friendly.
Their at home tests cover everything from overall wellness markers to targeted insights for energy, immunity, vitamin levels, stress, and more. Everything arrives in clean, simple packaging with clear instructions. You collect your sample, send it back, and get results that break things down in plain language. It feels refreshingly modern, like healthcare finally realized we live in a digital world and deserve better tools.
One particularly great pick for Black Friday is a general wellness panel. It gives you a big picture view of what is going on internally, which is helpful during the holiday months when routines get messy and peppermint bark becomes a food group. Black Friday is the perfect moment to grab one of these kits because Quest often drops meaningful discounts and bundle opportunities. Stock up for yourself or gift one to someone who loves actionable health insights.
When you think about it, giving someone information about their own wellness is one of the most thoughtful things you can offer. And treating yourself to a better understanding of your health feels downright responsible. Quest makes it easy, approachable, and oddly enjoyable, which is why they belong in this guide.
20% Off Select Hormone Panels *Exclusive*
×(Valid on Women’s/Men’s Hormone Test Panels – Basic/Expanded)
PSD is the brand that turns underwear into a personality trait. They make bold, colorful, instantly recognizable styles that feel fun, expressive, and surprisingly comfortable. This is not the basic underwear you buy in a pack and forget about. This is the kind of underwear that makes you think, I could absolutely have a collection of these.
Known for their vibrant prints, athlete collabs, and buttery soft stretch fabric, PSD has something for everyone. Their waistbands are comfortable without being tight, the materials breathe nicely, and the designs range from playful to downright wild. It is the perfect brand for people who do not take themselves too seriously but still want high quality pieces they can wear daily.
Black Friday is the moment to load up. PSD consistently offers some of their best deals of the year, and it is dangerously easy to justify adding multiple styles to your cart. Grab a pack for yourself and some for gifting. Underwear might sound like a funny gift, but once someone tries PSD, they instantly understand the hype. It is practical, fun, and way more delightful than a candle.
Whether you lean toward bright graphics, athletic vibes, or minimalist staples, PSD has a style that will make you smile. Upgrading your underwear drawer might not sound glamorous, but this is the kind of small luxury that genuinely improves your everyday routine. Add PSD to your Black Friday list and prepare to be converted.
Kut from the Kloth is the denim brand that understands women better than most. They specialize in jeans and wardrobe staples that fit beautifully, feel comfortable, and move with real life. No stiff denim that requires breaking in, no unforgiving cuts, no weird sizing games. Just clothing that flatters and feels as good as it looks.
Their jeans are the star of the show. They hug in the right places, stretch without sagging, and come in silhouettes that actually work for the bodies people have in real life. Beyond denim, they also make jackets, blouses, and casual pieces that round out a wardrobe with ease. Everything has that effortless, lived in vibe that instantly makes it a go to.
Black Friday is when Kut from the Kloth becomes dangerously tempting. Their sales often make premium denim feel far more accessible, and you can upgrade your closet with multiple pairs without regret. Whether you prefer high rise, cropped, straight leg, or classic skinny, there is a style that will quickly become your favorite.
Gifting denim is bold, but gifting a Kut from the Kloth gift card is genius. It gives someone the joy of choosing their perfect fit. And if you are treating yourself, this is the moment to grab that pair you have been eyeing. Denim this comfortable is rare, and it is worth every bit of excitement.
Natural Cycles is the smart, science centered fertility awareness app that empowers women with knowledge about their cycles, ovulation, and hormones. It uses temperature tracking and intelligent algorithms to give personalized insights that help users understand their bodies in a way that feels intuitive and empowering. It is not just a cycle tracker. It is a daily check in with your own biology.
The app pairs with a smart thermometer or wearable device to identify fertile and non fertile days. It gives clear color coded guidance and breaks things down in a way that finally makes menstrual health feel approachable instead of overwhelming. Many users also love the deeper patterns it reveals, like how sleep, stress, or workouts influence their cycle.
Black Friday is a great time to subscribe because Natural Cycles often offers discounts on annual plans or starter kits. It makes an already affordable system even easier to commit to. It is also a thoughtful gift for someone who likes data, loves tracking, or wants to feel more connected to their own health.
Natural Cycles has built a passionate community because it gives women agency. It turns something many people were never truly taught into a clear, supportive experience. By the time you have been using it for a month, the app feels like a partner in your wellness routine. And Black Friday is the perfect excuse to finally start.
40% Off Annual Subscription+ Extra 15% Off w/ Code *Exclusive* + 10% Off Oura Ring
×Sign up for an annual subscription to receive 40% off and use our exclusive offer code to receive an extra 15% off. Plus get 10% off an optional Oura Ring.
Little Sleepies is the brand that has kids and parents equally obsessed. They make some of the softest, stretchiest, coziest pajamas in the world. Their proprietary bamboo fabric feels like a cloud, regulates temperature, and somehow manages to last through growth spurts, rough play, and endless laundry cycles. Parents swear by them. Kids refuse to take them off.
Their Zippy sleepers grow with little ones thanks to clever foldover features. Their two piece sets come in adorable prints, seasonal themes, and timeless basics. And their adult collection lets the whole family match in comfort that feels truly luxurious.
Black Friday is the moment to stock up. Little Sleepies rarely disappoints with their sales, and their most popular prints can go fast. Whether you celebrate with matching holiday pajamas or want to treat your kids to something soft and durable, this is the brand to shop first.
These pajamas are incredibly giftable. They wash well, they wear well, and they hold up better than many brands twice the price. If cozy comfort is part of your holiday aesthetic, Little Sleepies fits it perfectly. Add them to your Black Friday plans and prepare to be impressed by just how much joy pajamas can bring.
15% Off Sitewide *Exclusive*
×Aviator Nation is the retro cool, California living brand that feels like sunshine stitched into clothing. Their hoodies, sweats, tees, and outerwear have a signature vintage vibe that instantly upgrades your casual wardrobe. Everything looks lived in and loved right out of the package, and the softness is on a level that makes you want to wear it every single day.
The brand is handmade in Los Angeles and has built a cult following that includes celebrities, surfers, and anyone who loves comfy clothes that still feel stylish. Their rainbow stripes and bold colors are instantly recognizable, and the quality is consistently top tier.
Black Friday is one of the best chances to get Aviator Nation pieces for less, since the brand rarely participates in big markdowns. Their hoodies and sweats are incredible gifts because they last forever and feel amazing from day one. Buying for yourself is also strongly encouraged. There is no shame in gifting yourself comfort.
Whether you want a full matching set, a statement hoodie, or just a ridiculously soft tee, Aviator Nation delivers that relaxed West Coast magic. It is cozy, cool, and worth every bit of excitement.
Nuuly is the fashion rental subscription that gives you a fresh closet every single month without the commitment of buying new pieces. It is fashion freedom for people who love expressing themselves but do not want their closets overflowing. Their catalog includes top brands, trendy styles, vintage gems, and seasonal must haves.
The experience is simple. You choose six items each month, wear them as much as you want, and then send them back. If you fall in love with something, you can buy it at a discounted price. It is perfect for holidays, events, work weeks, and people who get bored with their wardrobe easily.
Black Friday is when Nuuly often offers subscription deals that make joining irresistible. It is also the season when rotating outfits feels especially useful, since holiday events stack up quickly and you want to look good without buying ten new dresses.
Nuuly also helps reduce fashion waste and makes experimenting with style feel fun instead of guilty. It is a different kind of shopping experience, and once you start, it becomes a joyful monthly ritual. Sign up during Black Friday and start your fashion adventure with a little extra savings.
$15 Off First 2 Months For New Subscribers
×Soko Glam is the destination for discovering the best of Korean skincare. They curate top rated, high performing products that focus on ingredients, hydration, skin barrier health, and making your routine feel like a spa experience. If glowing skin is on your wish list, this is where you go.
Their lineup includes gentle cleansers, hydrating essences, nourishing serums, cushiony moisturizers, and sheet masks that feel like magic. They also offer helpful guides and quizzes so you can figure out exactly what your skin needs instead of guessing your way through products.
Black Friday at Soko Glam is legendary. They often offer generous sitewide discounts, plus gift sets that make stocking stuffers incredibly easy. Whether you’re shopping for yourself or gifting skincare to your friends, this is one of the most satisfying places to spend your money.
Discovering a new skincare favorite is one of life’s small joys, and Soko Glam makes that process feel fun. Expect your bathroom shelf to look prettier, your skin to feel smoother, and your routine to get an upgrade.
Flamingo Estate is the brand for people who appreciate luxury, scent, craftsmanship, and a touch of romance in everyday life. Their candles, pantry goods, body care, and home items feel like stepping into a perfectly curated dream garden. Everything they make has an earthy, botanical, beautifully indulgent vibe.
Their limited edition holiday goods are especially magical. Think rich olive oils, beautifully fragrant candles, decadent jams, and gift boxes that feel like the most thoughtful treats. Flamingo Estate is one of those brands that makes you feel like you’ve unlocked a secret world of elevated sensory experiences.
Black Friday is the perfect time to buy, because these goods are premium and the savings make it easier to indulge or gift generously. Their sets make stunning hostess gifts, friend gifts, or even a “to me, from me” surprise that turns your home into a cozy retreat.
Everything from Flamingo Estate feels personal and poetic. If you like your gifts to feel meaningful and your home to smell like heaven, this is your brand.
15% Off Your Order *Exclusive*
×AG1 is the green nutrition drink that turned daily wellness into a simple, shakeable ritual. It is a scoop of vitamins, minerals, probiotics, adaptogens, and greens all blended into a smooth drink you can have in seconds. No juggling ten different supplements. No running out of things at random. Just one easy daily boost.
People love AG1 because it makes you feel like you are doing something good for your health without overthinking it. Energy, digestion, recovery, and overall nutritional support are the core benefits, and the flavor is bright and refreshing compared to most greens powders.
Black Friday is the perfect time to jump on AG1 because their starter kits often drop in price and come with bonus gifts like travel packs or bottles. Since it is a daily product, gifting AG1 is incredibly thoughtful. It is perfect for active friends, new parents, wellness lovers, and anyone who wants to start the new year feeling strong.
If upgrading your routine is one of your holiday goals, AG1 is a smart investment. It is clean, simple, and genuinely helpful, which is why it deserves a spot in this guide.
BRUNT Workwear is the hardworking brand built for people who spend their days on job sites, workshops, or anywhere durability matters. Their gear is tough, comfortable, and thoughtfully engineered for long days and real labor. If Carhartt had a younger cousin who understood modern comfort, that is BRUNT.
Their boots are the standouts. They break in quickly, last an incredibly long time, and give real support on concrete, ladders, dirt, and everything in between. Their work pants, shirts, and jackets also hit that sweet spot where performance meets comfort.
Black Friday is an excellent time to buy because BRUNT rarely disappoints with their discounts. If you are shopping for someone who works on their feet or constantly wears through gear, BRUNT is the gift that says you notice the hard work they do and want to support it.
BRUNT is rugged, reliable, and built for real life. Upgrade your work wardrobe or treat someone who deserves the very best. It is a gift that truly lands because it gets used every single day.
Final Thoughts
Black Friday doesn’t have to mean buying random gadgets you’ll regret in January. This year, it’s about finding good stuff, products that make life easier, healthier, or just a little more fun. From sustainable activewear to travel gear built for adventure, each brand here earns its spot for a reason.
So make your list, refresh that browser tab, and maybe keep an extra coffee (or MUD/WTR) close by. The deals won’t last, but the good finds definitely will.

























